The Most-Read SwimSwam Articles of 2023 ...Middle East

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The Most-Read SwimSwam Articles of 2023
By Braden Keith on SwimSwam 2023 was a watershed year for sports. Not for swimming, but for sports. It marked a substantial turning point for Name, Image, and Likeness rights for NCAA athletes, and explosion of interest in women’s sport (especially women’s collegiate sport), and a huge lurch forward in influencer culture’s impact on the economic landscape of athletics. Maybe that’s why in 2023, SwimSwam’s most-read article doesn’t mention a swimmer, by name, in its headline, but rather a gymnast. Not a gymnast who will ever win Olympic gold or even an individual NCAA title, but instead one who has 5 million followers on Instagram and another 3.1 million followers on TikTok. That’s LSU gymnas

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