Inside Allen Media Group’s Partnership with VideoAmp, One of Nielsen’s Many Competitors ...Middle East

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Inside Allen Media Group’s Partnership with VideoAmp, One of Nielsen’s Many Competitors
The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms and blue-chip advertisers. At present, no one seems to have devised a perfect solution.  So Byron Allen decided to try.  In […]

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