Paramount+’s Marco Nobili: Non-Traditional Pacts Like Formula 1 Deal Key To Driving Business In Asia Pacific — ATF ...Middle East

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Paramount+’s Marco Nobili: Non-Traditional Pacts Like Formula 1 Deal Key To Driving Business In Asia Pacific — ATF
Paramount+’s plan for growth in Asia-Pacific is taking shape. Replicating the global Formula 1 promotional deal the streamer struck with Formula 1 in the region will be a key tentpole of the strategy, according to Executive VP and International General Manager Marco Nobili. He took to the stage at the Asia TV Forum & Market […]

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