China’s new beauty trend: Body care ‘skinification’ ...Middle East

Chinese consumers are no longer focusing just on facial skincare, but grooming themselves from head to toe. They now recognize body care as an essential component of their self-care rituals. From May 2022 to April 2023, the sales of body care products on Tmall and Taobao exceeded $7.2 billion (52 billion RMB), outperforming the beauty and skincare category. On lifestyle platform Xiaohongshu, searches for “body care” (身体护理) increased by 750 percent year on year in March this year. Searches for “facial skincare” (面部护理) increased only by 56 percent YoY. As the post-1990s generations become the main consumers of shampoo and hair care products, China’s body care market has seen consumers grow i

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Last updated : 04 Dec 2023 clock 11:04 AM

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China’s new beauty trend: Body care ‘skinification’ ...Middle East

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