What IPL did for Reliance Jio, Airtel and Vodafone-Idea that Cricket World Cup ‘could not’ – Times of India ...Middle East

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What IPL did for Reliance Jio, Airtel and Vodafone-Idea that Cricket World Cup ‘could not’ – Times of India
Seems the recently-concluded ICC Cricket World Cup 2023 could not do for Indian telecom companies — Reliance Jio, Airtel and Vodafone-Idea — what Indian Premier League (IPL 2023) could. If you are wondering what the comparison is, it is in terms of mobile data consumption. According to a report in Economic Times (ET), the just-ended cricket World Cup may have boosted mobile data usage by over 4% sequentially in the December quarter for the top three telcos, that will translate only into relatively modest sequential revenue growth — at best 1%.Reason being: consumers invariably have large hunks of unused data, precluding mass upgrades to higher value plans. Also, some of the

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