AlphaTauri set for 2024 identity change and new sponsors ...Middle East

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AlphaTauri will race in Abu Dhabi for the final time under its current name as the Faenza-based outfit is set to change its identity from 2024, with two new sponsors taking over its naming rights. Initially known as Toro Rosso, the team underwent a rebranding in 2020 to align with the Red Bull-owned fashion brand AlphaTauri. But that association has run its course and the team is now set to adopt a new generic name and official team appellation that will include not one but two new US-based commercial partners according to the outfit’s CEO Peter Bayer. “The identity will be generic,” Bayer explained, quoted by Motorsport.com. “The identity is what Toro Rosso would have been, and it’s moving

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Last updated : 22 Nov 2023 clock 12:56 PM

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AlphaTauri set for 2024 identity change and new sponsors ...Middle East

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