How Metyis is helping Hugo Boss make the most of its data ...Middle East

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How Metyis is helping Hugo Boss make the most of its data
Iconic fashion brand Hugo Boss has launched a new Hugo Boss Digital Campus in partnership with Metyis. Hugo Boss CEO Daniel Grieder and Metyis CEO Yogen Singh reflected on the development to Vogue Magazine, as well as unpacking future ambitions for it. Hugo Boss is a historic fashion house, based in Metzingen, Germany. Launched in 1924, the company has been selling clothing, accessories, footwear, and fragrances to consumers around the world for close to 100 years. As one of the largest German clothing companies, it reported global sales of €3.6 billion in 2022 alone. But as Hugo Boss prepares to mark its centenary year in 2024, the firm is determined not to rest on the reputation it built

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