Saudi Arabian Artists & Execs Discuss Building the Country’s Music Industry From Scratch ...Middle East

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Saudi Arabian Artists & Execs Discuss Building the Country’s Music Industry From Scratch
Amid the offerings at the LA3C festival that took place in downtown L.A. this past weekend (Nov. 11-12), a presentation from the Saudi Arabia Music Commission put forth a broad view of the music industry currently being developed in the country. Hosted by VIBE editor-in-chief Datwon Thomas, panelists included Paul Pacifico, CEO of the Saudi Music Commission; Ahmad Alammary, chief creative officer for the Saudi electronic music festival Soundstorm; Gigi Arabia, the founder/CEO of Saudi heavy metal organization Heavy Arabia; Mexican-American songwriter, producer and academic Fernando Garibay, who has worked in the Kingdo

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