Celsius’ Push Into Pro Sports Energized By PepsiCo Investment ...Middle East

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Celsius’ Push Into Pro Sports Energized By PepsiCo Investment
Celsius signed Jake Paul (left) to an endorsement deal in February as the energy drink maker further … [+] expands into sports. Courtesy of Celsius In case you haven’t noticed lately, which would be hard to do, Celsius has skyrocketed in popularity in the energy drink space. While Red Bull and Monster still drive about 70% of volume in the category, Celsius Holdings, which was founded in April 2004, received a massive boost thanks to a $550 million investment from PepsiCo in August 2022. Not only has the investment helped the energy drink maker further its distribution in big-box retailers and independent stores resulting in nearly 10% of market share, but it’s also energized the company’

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