Initiative Canada’s CEO on earning consumers’ attention ...Middle East

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Breadcrumb Trail Links News Canada Helen Galanis says brands need to build relevance: ‘The biggest fundamental shift is we’re no longer operating in that space of paid disruption’ Published Nov 10, 2023  •  Last updated 12 minutes ago  •  5 minute read Initiative Canada CEO Helen Galanis: “We talk a good game about accepting experimentation and failure, but I see few examples of that really being embraced, especially by bigger brands.” Photo by Initiative Canada Article content Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s larges

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