From product to inspiration: What luxury must learn from Ferragamo’s challenges ...Middle East

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From product to inspiration: What luxury must learn from Ferragamo’s challenges
Salvatore Ferragamo was once hailed as the shoemaker to the stars. His creations were among the most desired, most prestigious, and most disruptive; his focus on craftsmanship was second to none. His namesake brand, Ferragamo, is known for its commitment to timeless elegance and sophisticated style. It seamlessly blends traditional craftsmanship with contemporary design, ensuring that each piece is both classic and on-trend.  If there is one brand in Italy that should have the same desirability as Hermès, it is Ferragamo. The reality, unfortunately, looks much different. While the former clocked in a solid sales performance over the first three quarters of 2023, the results for the Italian l

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