Why Gwyneth Paltrow’s Goop is ‘Going Mass’ ...Middle East

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Why Gwyneth Paltrow’s Goop is ‘Going Mass’
Close your eyes for a moment and try to picture Gwyneth Paltrow, high priestess of bone broth lunches and bee sting therapy, shopping at Target. You can’t. The founder of Goop, the lifestyle e-commerce company she launched in newsletter form in 2008, is a human advertisement for first-class living; a picture of unattainable perfection. Likewise, Goop has always centered around exclusivity, hawking luxury items at luxury prices. And yet, Target, that massive, fluorescent-lit discount chain, is where Goop’s latest line of beauty and wellness products can be found. Paltrow is even insisting she likes the place. “I’ve been spending a lot more time in Target lately, just looking at the breadth

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