Seeking and finding authentic experiences ...Middle East

The old “drive-by” approach isn’t good enough for contemporary travellers. We don’t want to be just the next coach in line at an olive grove. We don’t want to be another batch of brief wine tasters. We want to learn, connect, feel we have some traction in a destination. We want to feel we’re having an authentic experience. And there comes the rub, doesn’t it. Realistically, how can we all do that? It has been a challenge for the travel industry, and for destinations, as modern travellers seek more than “theme park experiences”. It certainly is a challenge to “create authentic experiences” which are true and honest and not just glossy moments made to look real. Camera IconMartin Sekelani. C

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Last updated : 21 October 2023 clock 04:24 AM

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Seeking and finding authentic experiences ...Middle East

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