WTOP Book Report: ‘The He-Man Effect’ explores how companies use nostalgia to sell toys – WTOP News ...Middle East

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WTOP Book Report: ‘The He-Man Effect’ explores how companies use nostalgia to sell toys – WTOP News
The new documentary comic, “The He-Man Effect: How American Toymakers Sold You Your Childhood” explores the intricate relationship between pop culture, nostalgia and big business. Author Brian Box Brown speaks with WTOP’s Terik King This story was written as part of the WTOP Book Report series authored by Terik King. Read more of that coverage.  (Courtesy First Second Books) According to author and cartoonist Brian “Box” Brown, it all started with a Sears catalog. “I’m interested in these vintage toys and stuff from my youth,” Brown told WTOP. “I remember I bought a Sears catalog from the ’80s to look at the toys. And it creates thi

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