Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey ...Middle East

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Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In our groundbreaking series, “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences. Read part one here, part two here, part three here and part four here. From Walmart to Barbie and Nike, retail brands are building hybrid and digital worlds that offer multi-layered touch points across platforms — and enable consumers’ sense of agency. Worldbuilding is a practice used by writers, filmmakers

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