Apple Buys Swedish Classical Specialist BIS Records ...Middle East

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Apple Music is doubling down on classical music with the acquisition of Swedish label BIS Records. Following the launch earlier this year of its standalone app Apple Music Classical (AMC), the tech giant makes its move for BIS, a classical specialist which has operated since 1973. The acquisition ticks several boxes for both parties. For BIS, the timing, and its new teammates, were right. “A few days ago BIS Records turned 50 years old and I am immensely proud of what our small team of people has accomplished during this half-century,” writes BIS founder Robert von Bahr in a blog post. Its strong suit,

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Last updated : 06 September 2023 clock 11:32 AM

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Apple Buys Swedish Classical Specialist BIS Records ...Middle East

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