Amazon Is Poised to Beat TV Networks at Measurement Game With Nielsen Partnership ...Middle East

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Amazon Is Poised to Beat TV Networks at Measurement Game With Nielsen Partnership
Here’s an act of counting that isn’t going to be as easy as 1-2-3. Representatives of 80 different parties will at some point on Wednesday hear the latest about technology that will help tabulate the number of people who watch a streaming presentation of “Thursday Night Football.” Such a task is typically left to Nielsen. […]

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