Budweiser heir ready to ‘buy back’ brand after transgender row ...News

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Budweiser heir ready to ‘buy back’ brand after transgender row
Billy Busch has said that he could make Bud Light “great again” after a “woke” ad campaign tanked sales The heir to brewing giant Anheuser-Busch has said he is ready to buy Bud Light back from its parent company after a marketing campaign featuring transgender influencer Dylan Mulvaney triggered a conservative boycott that is still harming sales four months later. “I think Inbev doesn’t understand who their core drinker is,” Busch told conservative pundit Tomi Lahren on Tuesday, accusing the “woke students” at Bud Light’s marketing team of neglecting the beer’s traditional “fratty” customer base. “If they don’t wa

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