Thailand rolling out marketing plan to attract long-haul travelers ...Middle East

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Thailand rolling out marketing plan to attract long-haul travelers
BANGKOK: The Tourism Authority of Thailand (TAT) is rolling out a marketing plan to attract long-haul travelers from Europe, North America, and the Middle East to ensure total tourism revenue reaches 1.62 trillion baht (100 baht = RM13.10) by the end of this year.Deputy Government Spokesperson, Ratchada Thanadirek said data showed tourists from these three regions generally spent longer days and money.In the first half of 2023, she said Thailand welcomed a total of 3,785,330 long-haul tourists including 2,933,660 Europeans, 620,474 Americans, and 231,206 Middle Easterners.“Based on an analysis of tourist behavior during the first three months of 2023, European tourists spent an average of 19

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