How the Media Lost the Traffic War to Facebook and Google ...Middle East

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How the Media Lost the Traffic War to Facebook and Google
If the first half of 2023 was a low point in the news business’s free fall, the second half is shaping up to be the era of the autopsy. Like earthquake victims searching for a lost handbag, the question on every media person’s tongue (apart from “Are you hiring?”), is “What happened?” Less than five years ago, companies like BuzzFeed and Vice enjoyed multibillion-dollar valuations. Now The Huffington Post is little more than an afterthought, BuzzFeed News has folded after its parent company’s brief foray into life as a public company, Gawker was reborn only to die again, and Vice has filed for bankruptcy, along with a growing list of other beloved magazines. What happened? Ben Smith—BuzzFeed

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