How AI technology is reshaping beauty retail in China ...Middle East

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How AI technology is reshaping beauty retail in China
Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. AI technology is gradually infiltrating Chinese beauty retail shops, making skincare and cosmetics shopping a more personalized experience. According to Euromonitor International, the e-commerce penetration rate of beauty and personal care products in China was 43 percent in 2022. Yet, despite an increase in online purchases, brick-and-mortar spaces remain a key channel for new customer acquisition, product discovery, and customer engagement. In light of this, innovative store experiences offer something irreplaceable. In June, LVMH-owned multi-brand beauty retailer Sephora opened its seco

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