Case Study: Driving More Direct Leads to the Resort ...Middle East

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Case Study: Driving More Direct Leads to the Resort
The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating sufficient quality leads. The resort’s booking rate has been underwhelming, primarily because of its dependence on third-party systems like Cvent and RFPs. The sales team of only two members found themselves spending the majority of their time dealing with low-quality opportunities, leaving them with no time to pursue better prospects.

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