Are we Heading Towards a New Luxury? ...Middle East

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Are we Heading Towards a New Luxury?
It does seem that there is a shift towards a new definition of luxury, particularly among the younger generation of consumers who prioritise experiences and authenticity over material possessions. This trend has been further accelerated by the COVID-19 pandemic, with “revenge travel” (a real thing!) and indulgence being more prevalent than ever before.

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