UK advertising watchdog to probe ‘free trial’ subscription traps ...Middle East

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source : Pinsent Masons ( Middle East ) () 34
Businesses using ‘free trial’ ads to engage consumers for their subscription services have been urged to review their online marketing content, as the UK’s Committee of Advertising Practice (CAP) has set out its plan to target non-compliant trials and other promotional subscription offers in upcoming enforcement action.

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