It turns out that President Trump took money for his self-adulating ads from the Department of Homeland Security.
The Wall Street Journal reports that the White House paid for multiple pro-Trump ads specifically with money from U.S. Customs and Border Protection.
The ads in question praise the president and highlight claims of his achievements in office. One of them plays the JMSN song “Love Me” as President Trump declares “America will never be a communist country.” Another seemed to copy a 2024 campaign video, where a black-and-white Trump is walking while his voice talks about “the final battle.” Another shows pictures of Mount Rushmore while Trump narrates “the United States of America is the most successful, most accomplished, most exceptional nation ever to exist in human history.”
Trump reportedly was involved in the ads’ creation and pushed for them himself. They include a “paid for by the U.S. government” disclaimer, which would seem to violate federal laws such as the Hatch Act against the executive branch promoting political causes. The Trump administration claims they are public service announcements.
In a letter to DHS Secretary Markwayne Mullin on Tuesday, Democratic Senators Patty Murray and Chris Murphy said that “using government funding to create or air political ads like the ones that have been running over the last few days is illegal and a shockingly corrupt misuse of taxpayer dollars.” They reported that Trump has set aside $20 million of DHS funds for the ads.
“The American people deserve answers about how this president is literally stealing their tax dollars to air campaign ads celebrating himself—while doing nothing to help them afford health care or housing. These ads need to immediately come off the air, taxpayers need to be paid back for this theft, and everyone responsible needs to be held accountable for this corrupt and illegal propaganda,” the senators wrote.
The ads have aired almost 90 times across national television as of Sunday on networks including MS NOW, CBS, Fox, and Newsmax, costing an estimated $337,000. They’ve also aired on local stations 2,311 times at an estimated cost of $1.4 million.
“These public service announcements are about reminding Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad,” a White House spokesperson said last week. “The ad is educational and unapologetically patriotic. We should be proud of our country.”
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