Expedia CEO Looks to AI to ‘Rebalance’ Dependence on Google ...Middle East

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Expedia CEO Looks to AI to ‘Rebalance’ Dependence on Google
Expedia Group executives such as CEO Peter Kern and Chairman Barry Diller have long railed against Google’s inordinate dominance in travel advertising, but now Kern is hoping that the emergence of generative AI companies and other emerging technologies may lead to diminished dependence.

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