Amazon overtakes Apple as world’s most valuable brand ...News

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Amazon overtakes Apple as world’s most valuable brand
source : Russia Today ( News ) () 57
US e-commerce giant grabs top slot despite a $51-billion value loss, research has found Amazon has regained its position as the world's most valuable brand despite a 15% decrease in value this year, according to the annual Brand Finance Global 500 ranking, which features 48 tech companies. According to the valuation, though Amazon reclaimed the top spot its brand value dropped more than $50 billion this year, from $350.3 billion to $299.3 billion. Its rating went from AAA+ to AAA as consumers “evaluate it more harshly in the post-pandemic world.” The perception of the company’s customer service dropped as delivery

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