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Musk aims to quintuple Twitter revenue to $26.4bn by 2028: NYT
Elon Musk is aiming to increase Twitter’s annual revenue to $26.4bn by 2028, up from $5bn last year, the New York Times reported on Friday, citing a pitch deck presented by the world’s richest man to investors. Advertising will fall to 45% of total revenue under Musk, down from about 90% in 2020, generating $12bn in revenue in 2028, while subscriptions are expected to pull in another $10bn, according to the report. The head of electric-vehicle maker Tesla Inc also aims to increase Twitter’s cash flow to $3.2bn in 2025 and $9.4bn in 2028, the newspaper reported, citing the presentation. Musk clinched a deal last month to buy Twitter for $44bn in cash, in a move that will shift control of the

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