The cracker brand has enlisted Jon Hamm, Bowen Yang and Scarlett Johansson to whet viewers appetites.

Everything tastes better on a Ritz, so one famous marketing slogan goes, but how about the Super Bowl? Executives behind the nearly century-...

The actors' back and forth forms the basis for Uber Eats' 'Hungry for the Truth' commercial, which will air during Sunday's big game

NFL legend Tom Brady draws criticism from NFL fans for his prediction in the Patriots‑Seahawks Super Bowl matchup.

Sabrina Carpenter had a recent courtship that lasted weeks — but her fans will only get to see 30 seconds’ worth. To woo the effervescent po...

“I like all my men incompetent,” Sabrina Carpenter sings on her Billboard Hot 100 No. 1 hit “Manchild,” and that’s exactly what she manife...

Fanatics didn't see this Super Bowl 2026 matchup coming, and it's costing the sports merchandise giant.

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto...

United Airlines is taking its inflight Wi-Fi victory lap on the biggest advertising stage of the year.This weekend, United Airlines will spo...

The Super Bowl turns 60 on Sunday.What started as the AFL-NFL World Championship Game in 1967 and officially became known as the Super Bowl...

By STEVEN SLOAN and STEVE PEOPLES, Associated PressWASHINGTON (AP) — Don’t tune into the Super Bowl hoping for a break from the tumultuous...

Don't forget, there were plenty of questions about both teams that are set to meet on Super Bowl Sunday in Santa Clara, Calif., prior to the...

A look back at Bad Bunny’s fearless fashion as he rises to Super Bowl headliner status

We take a look back at some of the best looks from the Puerto Rican artist.

The NFL faces pressure to take a stance against the Trump administration's immigration policies ahead of the Super Bowl