Laffa: A ‘Modern Middle Feast’ in Egypt’s North Coast ...Egypt

Photo credit: Dina Hosny “We wanted to develop a fun version of shawarma,” Dina Hosny explains. Hosny, a private chef who worked as a consultant for several developments and projects, is the concept developer at El Shishiny for Projects and Development, a company that recently launched contemporary shawarma food truck Laffa. Photo credit: Dina Hosny Laffa was launched this summer in cooperation with Jekeen Egypt, which imports fully-equipped food trucks tailored to its clients’ needs. The eye-catching green and yellow truck has been garnering more and more attention at its current location in Bianchi Resort in the North Coast. “We wanted to create a concept that is untapped in the market,” H

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