’Tis the season for festive holiday cups.
Last year, Starbucks’ viral Bearista Cup sent fans into a frenzy, and this holiday season, Panera is hoping to capture that same excitement with its brand-new Collectible Snowman Cups.
Panera is fully committing to the collectible craze, as the snowman cups will be tucked inside a trendy blind box boasting two designs—one naughty and one nice.
The blind box ensures that the experience of not knowing which one you’ll get is just as fun as your first sip of the festive drink of your choice.
So, how can you snag one of Panera’s glass Collectible Snowman Cups? Given the competition for this year’s must-have holiday finds, getting one won’t be easy.
Starting Dec. 3, guests will have a special one-day opportunity to score a FREE Snowman cup with an in-cafe purchase of $ 25 or more at the cashier (excluding taxes, rewards, discounts, and Sip Club redemptions). Supplies are limited to 12 cups per participating cafe, with a limit of one per person.
After those are gone, there will be a limited number of cups also available for purchase for $22 at The Panera Shop.
Panera Press
But that’s not all.
Additionally, Panera will unveil in-store holiday cups that also feature a Naughty or Nice design that you’ll be able to enjoy all season long.
And naturally, you need something equally as delightful to go into the cups, as Panera launches new coffees and desserts, including White Mocha’s in two merry flavors—Peppermint and Pistachio.
Panera Press
“The holidays are about coming together, enjoying great food and making memories, even when things get a little messy,” said Andy Rebhun, Chief Marketing Officer, Panera Bread, in a press release shared with Parade.
“At Panera, we’re bringing a little extra joy to the season with indulgent new beverages, comforting bakery treats and limited-edition Snowman Cups. It’s our way of making the everyday moments of the holidays feel a little more special.”
Here’s the menu breakdown:
NEW Peppermint White Mocha: A cool, classic holiday white chocolate and peppermint pairing, available as a latte with freshly brewed espresso and milk, an iced coffee topped with sweet cream cold foam, or a Frozen Java blended with concentrated espresso and ice. Each is finished with peppermint bark pieces; the latte and Frozen Java are also topped with whipped cream. NEW Pistachio White Mocha: A nutty, festive white chocolate and pistachio pairing, available as a latte with freshly brewed espresso and milk, an iced coffee topped with sweet cream cold foam, or a Frozen Java blended with concentrated espresso and ice. Each is finished with pistachio pieces; the latte and Frozen Java are also topped with whipped cream. Cocoa Marshmallow Cake Slice: A swirl of chocolate and marshmallow cake topped with chocolate chips and marshmallow barkGuests will also be thrilled to know that the seasonal Mitten Cookie is making a comeback, with a crafted shortbread cookie decorated with icing.
It’s sure to be a merry time inside Panera this holiday season, so don’t miss out!
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