The new feature, which is called AI Discover and is currently being tested by a limited group of US subscribers on supported TVs, introduces a new tab on the Netflix TV app, where users can search through themed recommendations such as 'Quick Watches', 'Scare Me' and 'Family Movie Night'.
Viewers start by picking a theme, each previewed with a clip of a show or movie, which then brings up matching recommendations, while more specific themes allow viewers to narrow their search.
And if those recommendations feel off the mark, viewers can choose 'Something Different' for a fresh set.
Netflix will remember the feedback within AI Discover, which "is powered by a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning," the streamer said in its announcement.
The streamer added: "Think of AI Discover as our test kitchen: we're trying out new recipes for discovery, and your use and feedback help us decide which ones to keep, improve, or serve up next. Some may even make their way into the main Netflix experience."
It added that it plans to expand the rollout of AI Discover further in the coming weeks.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more TV recommendations and reviews listen to The Radio Times Podcast.
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