The Today show got into the spooky spirit with their 2026 Halloween costumes.
Savannah Guthrie, Craig Melvin, Jenna Bush Hager and more dressed up for the Friday, October 30, episode of the morning show, celebrating 100 years of NBC by traveling through time to mark the network’s storied history.
Guthrie, 54, served as an NBC page leading her cohosts (dressed as a group of tourists) through the studios at Rockefeller Center in New York City. Costumes paid tribute to Johnny Carson‘s Tonight Show, the Radio City Rockettes and iconic characters from I Dream of Jeannie, Saturday Night Live, Friends and more.
The Today show has been going all out for Halloween since 1994, pulling off elaborate themes over the years. In 2025, the cohosts honored various pop culture icons with their costumes.
Guthrie and Bush Hager channeled their inner Miranda Priestly and Anna Wintour, respectively, while Melvin gave his best rendition of “Purple Rain” as the late Prince. Dylan Dreyer delivered a spot-on impression of Frankie Valli from The Four Seasons, and Willie Geist embodied Wayne Newton.
One year earlier, the Today crew embraced a VHS rewind theme with costumes nodding to Beetlejuice, Legally Blonde, Titanic and more memorable films.
Scroll down for a look at how the Today show cohosts celebrated Halloween 2026 in costume:
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