At Rickey Ranch Pumpkin Patch in Granite Bay, owner Aaron Rickey says some customers are being more selective about their purchases as they navigate the cost of seasonal traditions - despite the fact that consumer spending on Halloween is projected to reach a record $13.5 billion this year according to the National Retail Foundation.
For Halloween shoppers, saving money often means comparing prices and shopping at multiple retailers to find the best deals.
"Get some of it there, some of it on Amazon. Split it up however you can," Cummings said.
For some families, keeping costs down means making practical choices, especially when buying pumpkins.
"We buy the pumpkins they want, not the biggest, because that's a waste," Rodgers said. "But it's fun to carve about this medium-size pumpkin."
"When it comes to the kids, I don't really care. We're going to, within reason, and make them understand the value of the dollar, but we want to give them something fun," she said.
"Keeping our eyes on the savings. If you can get a cheaper costume, you can. If you can't spend it, but it's a good little holiday for the kids to go out and celebrate," he said.
For families across the region, the goal is to keep Halloween traditions alive while making thoughtful choices about where their money goes.
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