John Paul DeJoria knows what it means to start with almost nothing. Before he became a billionaire entrepreneur, he was living in his car and trying to get a new hair-care business off the ground.
In 1980, DeJoria, 82, teamed up with hairstylist Paul Mitchell to launch John Paul Mitchell Systems. The partners had big plans, but little money: After a hoped-for investor backed out, they pulled together just $700 to get started. DeJoria contributed $350, and for the first couple of weeks, he slept in his car while working to build the business.
DeJoria hit the road selling the company’s products directly to salons, knocking on doors and trying to persuade hairdressers to give the fledgling brand a chance.
The early days were far from glamorous, but the business gradually grew.
Today, Paul Mitchell products are sold around the world, and the company has expanded well beyond its original lineup of three hair-care products.
But hair care was only the beginning.
In 1989, DeJoria co-founded Patrón Spirits Company, helping turn premium tequila into another major business venture. The brand was acquired by Bacardi in 2018 in a deal valued at $5.1 billion, marking another extraordinary chapter in his career.
DeJoria has also made philanthropy a central part of his work.
His family’s JP’s Peace, Love & Happiness Foundation supports causes involving people, animals and the environment. He also founded Grow Appalachia, a program focused on helping families grow their own food and improve food security.
For DeJoria, it began with a small investment, a willingness to hear “no” and the determination to keep knocking on the next door. His path from sleeping in a car to building businesses known around the world is a reminder that success rarely arrives overnight.
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