If your neighborhood seems a little quieter than it used to on Halloween night, you’re not alone. A new survey suggests that plenty of families are skipping their own streets when it comes time to take their kids trick-or-treating, even though most think their neighborhoods are great places to celebrate.
According to new research from Rocket Companies, just 51% of parents take their young children trick-or-treating on their own street, despite 86% of families saying their neighborhood is a great place to go door-to-door collecting candy.
A new survey from Rocket Companies reveals that while 86% of parents think their neighborhood is a great place to trick-or-treat, just 51% take their kids trick-or-treating on their own street.Rocket Companies
So why are so many families heading elsewhere on Halloween? The survey suggests that the answer may have less to do with the neighborhoods themselves and more to do with whether families expect their neighbors to participate.
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“We kept hearing that fewer trick-or-treaters were heading out on once-popular blocks, so we looked into it,” said Sarah Tarraf, senior vice president of integrated marketing, knowledge and measurement at Rocket. “We found the interest is still there, people are just waiting for a sign from their neighbors that the night will fill their kids’ candy bags. A lit porch, a decorated yard or a group chat text can be all it takes to bring the neighborhood out.”
A new survey from Rocket Companies finds that Americans are spending an average of $39 per household on Halloween decorations this year, compared to $38 on candy.Rocket Companies
More than half (52%) of families surveyed assume that not enough homes in their neighborhood will participate in trick-or-treating to make the night worth their while, a belief that goes both ways: Nearly four in 10 households said they did not hand out candy last Halloween because they expected that no one would show up.
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Rocket reports candy typically makes up a third of consumers’ Halloween budget, adding that, without the need to purchase candy for trick-or-treaters, many homeowners put that money into Halloween home decor that neighbors can enjoy all season long, rather than just for one night. The study shows the average household now spends $39 on decor, putting it just ahead of the $38 they spend on candy.
“Putting out decorations,” said Tarraf, “even when you’re not sure anyone’s coming, is really about wanting to feel like you’re part of something on your street.”
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