Amazon's October Prime Day sale begins this week, and I'm already finding some good deals on smartwatches. As part of this list, I'm including traditional smartwatches like those from Apple, Google, and Samsung, and will also be looking for fitness-focused watches from companies like Garmin. Read on to see what I've found, and stay tuned because I'll be updating this list throughout the sale.
The Apple Watch Series 12 is $50 off
The Series 12 is the newest watch in Apple's lineup, and it's one that I think is definitely worth the upgrade. It's been on the market less than a month, but it's already on sale for $50 off its original price. The GPS-only model starts at $349.99 (normally $399) and the cellular model at $449.99 (normally $499). This is the watch with the new heart rate sensor, which I found to be very accurate, on par with the best Garmins. It also has step counts and recovery HRV, features that will unfortunately not be coming to the Series 11 or earlier.
Apple Watch Series 12 (42mm) $349.99 at Amazon $399.00 Save $49.01 Get Deal Get Deal $349.99 at Amazon $399.00 Save $49.01The Apple Watch SE 3 is only $199
Apple Watch SE 3 starts at $199 today for GPS-only models, and $249 for those with cellular capabilities. The SE is the budget version of the Apple Watch, and these watches normally go for $249 and $299, respectively. The current sale price is the lowest I've ever seen it.
Apple Watch SE 3 (40mm) $199.00 at Walmart $249.00 Save $50.00 Get Deal Get Deal $199.00 at Walmart $249.00 Save $50.00The Apple Watch Ultra 3 is $200 off
It's hard to beat an Apple Watch as a combination smartwatch and fitness tracker. You can read more about how they hold their own against Fitbits and Oura rings, or see which are our favorite models for 2026. So far, only a few models are on sale: The Apple Watch Series 11 with cellular is $379.97 (down from $499.99). This is the 2025 model. Or if you're looking for an Ultra, try the Apple Watch Ultra 3 for $699.97 (down from $899.99).
Apple Watch Ultra 3 [GPS + Cellular 49 mm] $699.97 at Amazon $899.00 Save $199.03 Get Deal Get Deal $699.97 at Amazon $899.00 Save $199.03The Samsung Galaxy Watch 8 Classic is $160 off
Samsung's Galaxy Watches tend to be strong in fitness features and are a great companion to a Samsung phone. I'm seeing the 2024 Samsung Galaxy Watch 7, 40 mm, Bluetooth only, for $159.99 (down from $249.99). But what's even better is the deal on the Samsung Galaxy Watch 8 Classic, LTE, 46 mm, $389.99 (down from $549.99).
Samsung Galaxy Watch 8 Classic (46mm, LTE, Black Band) $389.99 at Amazon $549.99 Save $160.00 Get Deal Get Deal $389.99 at Amazon $549.99 Save $160.00The Pixel Watch 5 is $65 off
Google's Pixel watches are good at fitness tracking and everyday smartwatch use, and I loved the ultra-fast charging when I tested a previous version. If you'd like to pick up the newest edition, the Pixel Watch 5, the wifi-only model starts at $334.99 today, down from $399.99. The cellular model is $414.99, down from $499.99.
Google Pixel Watch 5 (41mm, Wi-Fi, Obsidian) $334.99 at Amazon $399.99 Save $65.00 Get Deal Get Deal $334.99 at Amazon $399.99 Save $65.00The Pixel Watch 4 is $120 off
Pixels are another brand of smartwatch that has done well in my testing. The Pixel Watch 4, last year's model, is on sale for $329.95, down from its original price of $449.99. This is the 41 millimeter size, with cellular LTE capabilities. This is the watch that impressed me with its ultra-fast charging, and it just got some new health features, including reports that estimate your insulin resistance.
Google Pixel Watch 4 (41mm, LTE, Matte Black) $329.95 at Amazon $449.99 Save $120.04 Get Deal Get Deal $329.95 at Amazon $449.99 Save $120.04The Garmin Vivoactive 5 is $100 off its original price
Garmin's Vivoactive line is probably its most underrated. It's solidly good at running and fitness tracking, and convenient for everyday use with a touchscreen for most functions (but still uses physical buttons to start, stop, and lap workouts). The Vivoactive 5 was originally $299.99 and then dropped to $229.99 back when the Vivoactive 6 came out. Right now, it's just $199.99.
Garmin Vivoactive 5 GPS Smartwatch With AMOLED Display (Black) $198.00 at Amazon $299.99 Save $101.99 Get Deal Get Deal $198.00 at Amazon $299.99 Save $101.99The Fitbit Inspire 3 is only $84
The Inspire 3 is an older Fitbit model that, if we're being honest, does most of what the Fitbit Air does, plus tells the time. It doesn't have its own GPS, but can use your phone's GPS to track running or walking distance. It's only $84 right now, down from an original price of $99.95. While you're looking at Fitbits, it's also worth noting that the Charge 6 is $131.56, down from an original price of $159.99.
Fitbit Inspire 3 $89.00 at Amazon $129.99 Save $40.99 Get Deal Get Deal $89.00 at Amazon $129.99 Save $40.99Amazon Prime Day FAQs
Is Prime Day once a year?
Prime Day happens every summer. Prime Big Deal Days (or October Prime Day) happens every October. Big Spring Sale happens every spring.
Is Prime Day a scam?
No. Prime Day is a legitimate online sale from arguably the biggest and most reputable online retailer in the world.
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