On a cloudy August Sunday, Drew Desbordes—best known as Druski—rolls his ebike into the hallway of his temporary Manhattan apartment. He pulls the hood of his jacket over his eyebrows and zips the collar all the way up to his nose, obscuring all but his eyes. The content creator and comedian has been living in New York for the summer, shooting his biggest movie role to date, and riding his bike through the city is his favorite way to decompress. But he always hides his face.
Really, this kind of attention is what Druski, 32, has always wanted. There’s a narrative we sometimes apply to entertainers, that this person or that person became famous not by being “discovered” or uplifted by Hollywood power brokers or institutions, but instead by the sheer force of their own will. They decide at a certain point, usually early in life, that they need to be known to the world. And then because they are charismatic or skilled or driven or delusionally confident enough (or some combination of the above), they actually make it happen. Druski is one of those people.
—Art Direction and Set Art by Jana Frost for TIME; Photography by Stefano Giuliano for TIMENow, he’s one of social media’s most bankable stars, with more than 30 million followers across TikTok, Instagram, and YouTube, and brand partnerships with multiple major corporations. He’s starred in two Super Bowl commercials (for Dunkin’ in 2025 and T-Mobile this year), and worked with a who’s who of culture: Justin Bieber, Kevin Hart, Ben Affleck, Tom Brady, Jamie Foxx, Chris Rock, Timothée Chalamet, Snoop Dogg, Zoe Saldaña, and now—in the baseball romcom The Catch, out next year—Chris Pine and Emma Stone. With live comedy tours, a hosting gig at this year’s BET Awards, and TV deals under his belt, Druski is taking major steps toward his goal of comedy superstardom.
Druski grew up in Gwinnett County, outside of Atlanta, in a family that valued funny. His late grandfather was a prankster. His mom is good for a laugh, too. Sometimes, she would pull out the camcorder and he’d go to town performing, cracking jokes, rapping, hamming it up. (His dad was an airline pilot and often tough on the family—in a recent interview on the Diary of CEO podcast, Druski told stories about physical violence in their home, saying he tended to try to be the comedic relief in the room. He also said he and his father have a good relationship today.) His mother also introduced him to comedians like Chris Farley, Adam Sandler, Will Ferrell, and Murphy—giants whose example Druski has looked to as he’s built his own career. He has a quote from Ferrell’s movie Talladega Nights tattooed on his leg.
He says he got bad grades and was kicked off the football team because he was always messing around in class, and later lost jobs for the same reason. When he dropped out of Georgia Southern University—where he never quite found the fun and lively college experience he’d envisioned—Druski told his mom he was going to become a comedian. There was no backup plan. “Everything works out for the right reasons,” he says. “Everything comes to life.”
—Art Direction and Set Art by Jana Frost for TIME; Photography by Stefano Giuliano for TIME
With every skit Druski produces, he and his team, including a childhood friend he often writes with, are thinking about how to maximize. Maybe he’s introducing a new character—could that character be meaty and funny enough to ground a pitch for a TV series? How far can they stretch it? “Even when I began and I was doing early videos where they were just silly things and it had no bigger meaning or purpose to the comedy, I always would find some type of way to maximize it,” he says. “With anything I'm given, I want to make the most out of this situation that I have at hand.”
“I'm such a fan of upgrading everything that I'm trying to achieve,” Druski says. “Why can't I take the money and try to recreate this in a bigger universe?”
Druski gets inspiration for his characters from real people he observes in the world. Disingenuous televangelists influenced this one. Some of his others, like the frat boy Kyle Rogger, come from more personal interactions. A few days before his editing session with Janoff, Druski posted a skit about a character he calls Ray Price, a football player who suffers a major concussion and begins acting out, attacking women, creating unhinged social posts, and leading police in a high-speed chase. Multiple professional athletes spoke out in response, calling the video insensitive to those impacted by CTE. “My type of comedy is to show sometimes how things are right in front of us, and we may not notice it, but it's literally right here,” Druski says. “Comedy comes from real-life things, and sometimes putting up that mirror, some people can get sensitive to the subject matter. But it's real things going on in the world.”
—Art Direction and Set Art by Jana Frost for TIME; Photography by Stefano Giuliano for TIMEHis goal is to keep people laughing, in as many ways as possible. A long-awaited film with Hart and streamer Kai Cenat, Livestream From Hell, drops on Prime Video at the end of September. Collect & Praise will come out before the end of the year. The Catch is coming in the spring.
In many ways, Druski is living exactly the life he saw for himself as he watched all that TV as a kid. “I had to find my purpose,” he says. “I’m definitely living in it now.”
Art Direction and Set Art by Jana Frost for TIME; Photography by Stefano Giuliano for TIME; Styling by Drew Ferguson; Grooming by Hector Sanchez.
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