As her fans (she has 8.5 million on TikTok alone) will anticipate, “everything” refers specifically to ongoing drama around Earle’s parents’ divorce, her own breakup with NFL player Braxton Berrios, and her mysterious falling-out with fellow creator and former boss Alex Cooper. All of this does indeed come up in the eight-episode series, now streaming in full, which tries mightily to position the large, blended Earle family as the Kardashian-Jenners for a new generation. Yet the bombshells teased in months’ worth of promotional materials aren’t especially explosive. Nor is there a breakout personality among a cast that, understandably enough, seems either too chill or too concerned with appearing likable to really entertain. Earle Meets World plays less like a juicy docusoap than like a tediously extended version of the Get Ready With Me (GRWM) videos that made its subject famous—one that suggests less overlap than you might expect between the qualities of a successful influencer and those required for reality TV stardom.
From left: Sally, Alix Earle, and Ashtin Earle in Earle Meets World —Netflix
Synergistically positioned to bring her social media followers to a streaming platform that needs young subscribers to maintain its dominance while filling gaps in her own reach, Earle Meets World is a multigenerational family soap. Alix and 23-year-old Ashtin—a less-extroverted brunette whose TikTok audience still tops a million—are the It-girl sisters who constantly squabble but consider each other best friends. Their mom, Alisa, and dad, TJ, have been divorced for more than a decade, their split catalyzed by TJ’s affair with Ashley Dupré, a key character in the prostitution scandal that sank former New York governor Eliot Spitzer. Now Dupré is Ashley Earle, TJ’s wife and the mother of their three kids; the eldest, Izabel, is, at 13, already cranking out Outfit of the Day videos like the Gen Alpha Kylie Jenner she has the pedigree to become. A recent breast cancer survivor, Alisa has her own longtime partner, Todd. Her messy separation from TJ has evidently given way to a tenuous friendship between the couples, although it seems doubtful they spend as much time together off-camera as on. These relationships are further complicated by the role TJ, who made his fortune in construction, has assumed as Alix and Ashtin’s “dadager.”
It doesn’t help the show that the two people with whom Alix seems most preoccupied throughout the season—Cooper and Berrios—aren’t present. Instead, we get her side of these stories, conveyed in interviews and stiff conversations over cocktails at trendy, jewel-toned lounges, often so stripped of details that they come off as, respectively, a generic exploitative mentorship and your typical ambivalent breakup. A scene in the premiere that seems even more staged than the average docusoap grievance dump has Alix talking with TJ about Cooper in sentences that could’ve been scripted by a crisis-PR pro: “I definitely feel betrayed by Alex Cooper.” “She took advantage of my admiration for her.” Neither this storyline nor the Berrios one advances until the very end of the season, and even those late developments are anticlimactic. (Tabloid headlines linking Earle and Tom Brady, meanwhile, get coy winks but no substantive context.)
From left: Ashley Earle, Thomas "TJ" Earle, Alisa Earle, and Todd in Earle Meets World —NetflixInfluencers fall into a cultural gray area between entertainment and entrepreneurship; most excel at one more than the other. Both fields demand storytelling skills. But that doesn’t mean a person with a preternatural ability to sell people the products they watch her apply to her face as she scatters breadcrumbs about her personal life necessarily has the makings of an unscripted drama’s protagonist. Earle might be too shrewd a businesswoman to have unadulterated main character energy.
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