FLUSHING MEADOWS — New York is a loud city. The Big Apple, and particularly the US Open, is an assault on the senses – and it turns out that is not restricted to the experience of spectators.
Players too, it turns out, are having to battle the sounds and smells of New York, even in the hallowed preserves of the Arthur Ashe Stadium.
Naomi Osaka caused a stir with her second outfit of the tournament, walking out in her take on a white blazer and with a train, mesh underneath but more formal over the top. Underneath, her tennis dress was a silver, shiny number, designed to glint in the sun’s rays. She looked radiant, and also like something from a retro science fiction film.
There was significant murmuring in the stands when she emerged, predominantly excited, although doubtless with some dissenting voices if the replies to this post on X are anything to go by.
I am absolutely fascinated by how triggered some people in tennis are by what Naomi Osaka wears.Like it, don't like it, but she's not breaking any rules. Tennis and fashion have always been closely intertwined. (It helps prop the sport up.)pic.twitter.com/WYLAWymBQg
— James Gray (@jamesgraysport) September 1, 2026Either way, you would expect the noise to die down by the time Osaka had disrobed and got down to the serious business of the day: marmalising tennis balls in the direction of Katerina Siniakova.
But it didn’t. Not once, not twice, but three times umpire Marijana Veljovic had to tell the Arthur Ashe crowd, in not so many words, to shut up, for which Siniakova, who was fighting an uphill battle against the former world No 1, was grateful.
“I actually would say big thank you because definitely it’s loud,” Siniakova said.
“The crowd is moving, and sometimes it’s not easy to hear the ball or even anything.”
She added that Ashe is so big that some people think they are so far away (it holds more than 23,000 people) that they can’t be heard.
“Actually, in this big stadium, everything is like going everywhere!” the Czech player said.
The huge bowl of Ashe can act as an echo chamber (Photo: AFP)Osaka was less generous in her assessment.
“If you come to a sporting event, you have to respect the sport,” she said.
”And I feel like it’s common courtesy to read up on the sport, especially the etiquette.
“It could be a good thing for people to make the sport of tennis popular to their [influencers’] specific audience, but I think it has to be managed a lot better.”
Osaka is referring to the influx of influencers on site, but also the proliferation of ticket-holders desperate to come away with their own, perfectly formed content from their day at the tennis.
As well as the noise, fans have had to be warned about using flash photography and on one particularly egregious occasion, a ring light, a professional piece of kit designed to maximise impact of a photo or a video. During points, it is virtually impossible for players not to be distracted by the sudden lights in their eye line.
Authorities are aware, and worried about the impact this could have on a player base that has already threatened open rebellion this year.
Getting a snap with a ‘Honey Deuce’ has become an essential part of coming to the US Open (Photo: AFP)A US Open spokesperson said: “We have increased signage on the grounds and in stadium, and messaged ticket and suite holders to remind everyone to refrain from any activity that could disrupt the game, including noise levels, flash photography and ring lights.”
But the organisers also know that this is part of the appeal of the US Open, which is one of the most commercially successful sporting events in the world.
They have their own bespoke cocktail, which regularly generates $20m of revenue each year and has become a must-post on any respectable New Yorker’s Instagram grid, there are dozens of sponsored photo opportunities on the grounds and of course they have deliberately invited influencers, more than 100 of them, to help with marketing the event. When punters post, it is one big advert for a night at the US Open.
And it is part of the fabric of the US Open. Recent changes to the layout of Ashe make it harder to wander around courtside, but fans regularly would do so during points, ferrying hotdogs and Heinekens in a near-constant stream of refreshment from the concourse to the seats.
“Quiet, please” is just not a phrase that flies here. Wimbledon this ain’t.
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