A look inside UGREEN’s push beyond charging and storage, as HomeAgent aims to make the smart home more connected, proactive, and personal.
For years, home security cameras have largely been designed around the things we do not want to happen. A camera watches for an intruder, detects a package, alerts you when someone approaches the door, or records an unexpected event.
UGREEN wants to change that.
At its Smart Living Launch Event at Gillette Stadium in Foxborough, Massachusetts, on September 1, the company introduced HomeAgent, a new AIoT ecosystem designed to bring local storage, artificial intelligence, home automation, security, and everyday memories together under one system.
The event was not simply a product launch. It was an opportunity to see how UGREEN envisions its products working together, and perhaps more importantly, how the company thinks technology should fit into our lives.
That vision can be summed up in three ideas UGREEN repeatedly returned to throughout the event: Activate. Proactive. Trusted.
Rather than adding another collection of smart devices that each require their own app and setup process, UGREEN is attempting to build a system that understands what is happening in the home and can respond without requiring constant interaction from the user.
Stepping Into UGREEN’s Smart Living Vision
The event was divided into two primary areas. One side of the space was arranged around the stage, where UGREEN presented its vision for the future of the smart home. The other side was dedicated to hands-on demonstrations of the products and technologies introduced during the event.
The atmosphere was surprisingly relaxed. The UGREEN team was welcoming and genuinely appreciative of the media and clients who had attended. Representatives were readily available throughout the event, which made it easy to stop, ask questions, and spend time with the products rather than simply moving from one presentation station to another.
That was important because UGREEN is entering a much broader category than the one most people traditionally associate with the company.
UGREEN has built a significant business around charging accessories, connectivity products, and storage. The company says it now has more than 300 million users across more than 180 countries and regions. Its expansion into AIoT represents a significant shift in how it wants those products to work together.
The stage presentation laid out that strategy before giving attendees a chance to experience it firsthand.
The Presentation: From Accessories to an AIoT Ecosystem
UGREEN’s presentation began by looking at the company’s growth and evolution, including its expansion into network-attached storage and AI-powered computing.
But the focus quickly moved to the home.
One of the more interesting ideas behind HomeAgent is that UGREEN believes cameras should be capable of doing more than recording problems. A security camera might tell you that someone entered your yard, but it could also recognize a moment worth remembering.
That distinction became important throughout the presentation.
HomeAgent is designed to serve as a local AI hub that brings together storage, computing, security, and control. Instead of sending everything to the cloud, the system is built around processing and storing much of that information locally.
The result is intended to be a smart home that can respond to what is happening without constantly relying on a remote server.
UGREEN demonstrated HomeAgent interacting with cameras and other smart-home devices, including examples such as controlling lights and curtains, checking on pets, and searching through camera footage.
In one demonstration, the system was able to answer questions about where a pet had been and when it had appeared on camera. Another demonstration showed voice commands being used to control devices around the home.
The idea is less about having a collection of smart products and more about having a central system that understands those products.
HomeAgent Is the Center of the System
UGREEN introduced three HomeAgent platforms.
The HA100 is positioned as the entry point to the HomeAgent experience, combining local storage, AI processing, security, and smart-home control in a single device.
The HA100 Pro takes that concept further with more powerful hardware and faster networking, targeting users who want to run more demanding AI workloads.
At the top of the range is the MasterAgent MA100, which UGREEN says is its first agentic AI local hub powered by NVIDIA Jetson Thor T5000 technology.
The hardware differences are substantial, but the larger story is what UGREEN wants these devices to become. Rather than another computer that happens to sit in the home, HomeAgent is intended to become the place where the home’s data and connected devices come together.
That is where the company’s AIoT strategy starts to become interesting.
The Round Table: The Smart Home Should Not Feel Like Work
After the main presentation, UGREEN held a round-table discussion that moved away from individual products and toward some of the challenges that have prevented the smart home from becoming as seamless as companies have promised.
One of the biggest problems is fragmentation.
A typical smart home can easily turn into a collection of individual ecosystems. There may be one app for cameras, another for lighting, another for a thermostat, another for a door lock, and another for a robot vacuum.
Every device has its own account, setup process, interface, and way of communicating with the user.
For someone who enjoys technology, that may be manageable. For everyone else in the household, it can quickly become frustrating.
The discussion emphasized the idea that smart-home technology should understand what the user is trying to accomplish rather than forcing the user to understand how every individual device works.
There was also considerable discussion about local AI. Processing information locally can reduce dependence on cloud services, improve responsiveness, and provide greater control over sensitive information. For a system dealing with cameras, family members, conversations, and activity inside the home, that distinction matters.
The discussion also touched on something that is easy to overlook when companies talk about smart-home technology: the person who has to make everything work.
In many households, there is one person who becomes the unofficial technology expert. That person sets everything up, connects the devices, fixes problems, explains how everything works, and often becomes the household help desk. A truly smart home should reduce that burden rather than increase it.
One of the most memorable ideas from the discussion was that technology should know when to appear and disappear.
That may be one of the most useful ways to think about UGREEN’s approach. The best smart-home technology should be visible when it is useful and almost invisible when it is not.
Walking Into the Demo Area
After the presentation and round table, the event shifted from talking about the smart home to showing it.
The demo area was organized almost like a collection of rooms and experiences rather than a traditional product showroom.
HomeAgent devices were displayed along a side wall, where attendees could open the units and get a closer look at their internal storage configuration.
The HA100 units had three drive bays populated for the demonstration, with two labeled for storage and one labeled for surveillance. The MA100 demonstration unit had four drives, with three designated for storage and one for surveillance.
There were also dedicated slots for AI acceleration hardware.
Visually, the HomeAgent devices reminded me of compact NAS systems, although their more vertical design gives them a different presence. The HA100 could also easily be mistaken for a small printer sitting in a home office.
But the most interesting part of the HomeAgent demonstration was not the hardware.
It was what was happening around it.
A Smart Home You Can Walk Through
UGREEN created a miniature living environment for the demonstration, complete with a living room and nursery.
The nursery included a baby doll positioned in a crib. UGREEN representatives could trigger a simulated crying event, which HomeAgent could recognize. The system could then announce that the baby was crying through the connected smart-home system.
That demonstration illustrates an important difference between traditional security cameras and the type of system UGREEN is trying to build. The camera is not simply recording footage. The system is interpreting what it sees and turning that information into something useful.
The living room contained smart lighting and curtains that could also be controlled through HomeAgent. I saw those controls work earlier in the day, although my own attempt later in the event did not go as smoothly.
A printed card beside the HA100 encouraged attendees to try several voice commands, including turning the living room light on or off and opening or closing the curtains.
When I tried the system myself, HomeAgent successfully recognized the “Hi Uliya” wake phrase. However, it was not able to complete the command I gave it and instead indicated that the requested function had not been programmed.
At another point, I was told that the curtain’s battery had been drained.
That experience is worth mentioning, but I would not consider it a failure of the product. This was a launch-event demonstration environment rather than a production HomeAgent system installed in a home for extended testing. More importantly, I had already seen the connected-home controls work earlier in the day.
For me, the experience reinforced how important the final software and setup experience will be. If HomeAgent can reliably make those interactions as simple as UGREEN demonstrated, the concept is compelling.
From Security to Prevention
The outdoor camera demonstration offered another example of how UGREEN is approaching smart-home security. A small artificial pathway led toward a front door, with markers indicating the camera’s movement-detection area.
As someone crossed one of the marked areas, a recorded warning announced that the person was entering private property. Moving farther into the monitored area triggered an alarm, followed by another message indicating that a recording of the trespassing person had been sent.
I do not know whether those exact messages are customizable in the final product, but as a demonstration, they were effective.
Instead of simply recording someone after they reached the property, the system was designed to recognize the movement and actively respond.
UGREEN’s SynCare camera lineup includes an indoor camera along with PoE and battery-powered outdoor cameras, giving the HomeAgent ecosystem multiple ways to bring visual information into the local AI system.
The company’s larger goal is to have that information become useful beyond simple notifications. HomeAgent can recognize people, vehicles, pets, packages, and unusual activity, while AI Highlights are designed to identify meaningful moments in recorded footage and photo libraries.
That is where UGREEN’s original idea about cameras remembering the good things becomes more interesting. A camera could still tell you when something goes wrong. But it could also help surface the moments you actually want to remember.
Gallery Looks Beyond Security
Another product that caught my attention in the demo area was the Gallery E-Paper Smart Frame. The frame itself looked lovely, although I did not get an opportunity to see the Gallery software in operation during the event.
The concept fits naturally with UGREEN’s broader vision. If HomeAgent can identify meaningful photographs and moments, having a dedicated display for those memories makes more sense than simply keeping them buried in a camera roll. Of course, the software experience will be critical.
There are already products designed to turn digital photos into something more like a traditional picture frame. If UGREEN can make Gallery intuitive and easy to use while integrating it directly with HomeAgent, it could offer a compelling alternative.
That will ultimately come down to how well the hardware and software work together.
A Little Help From Bambu Lab
One of the more unexpected details in the demo area was a Bambu Lab 3D printer. UGREEN and Bambu Lab announced a new partnership centered around creating custom 3D-printed accessories and designs for UGREEN’s new products.
The partnership involves creators from Bambu Lab’s MakerWorld platform designing models inspired by UGREEN’s products. Penny Peng, a UGREEN PR Manager, introduced herself toward the end of the event when the crowd had thinned out, and we had an opportunity to talk about the partnership.
She explained that the collaboration could result in practical and playful designs that work with UGREEN’s products, such as a small pet house or bed that can accommodate a camera or a custom case designed for the HA100.
It is a small detail compared with the larger HomeAgent announcement, but it reflects something interesting about UGREEN’s approach. The company is not only thinking about the hardware it sells. It is beginning to think about the ecosystem surrounding that hardware and how users might personalize it.
In the Middle of It All Was MagFlow
While HomeAgent was clearly the focus of the event, UGREEN also introduced a new generation of MagFlow charging products. The MagFlow lineup includes a magnetic power bank, a 3-in-1 desktop charging stand, and a foldable 2-in-1 wireless charger.
The charging products were positioned in a central kiosk with a two-sided table, making them easy to pick up and examine. That turned out to be particularly useful for me because my phone was nearly dead. My iPhone was at 1% when I put it on the UGREEN MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W. After approximately 10 minutes, the phone had reached 18%.
That is obviously not a controlled charging test, but it was a convenient real-world demonstration during an event where I needed to keep my phone alive. I was also impressed by how quiet the charger was.
The MagFlow Pro uses active cooling, and I have another charging stand with a fan that works well but is noticeably loud. By comparison, the MagFlow Pro was remarkably quiet during my time with it. That alone made an impression on me.
If a charging stand is sitting on a desk next to you all day, cooling performance is useful, but so is not having to listen to a fan constantly running. UGREEN says the MagFlow Pro 3-in-1 combines Qi2 25W magnetic charging with active cooling and can simultaneously charge an iPhone, Apple Watch, and AirPods.
The new MagFlow Pro Magnetic Power Bank takes the cooling concept into a portable form, while the MagFlow 2-in-1 Foldable Magnetic Wireless Charger is designed for travel and can also function as a magnetic phone stand.
What the Event Says About UGREEN
Walking through the event, it became clear that UGREEN is trying to connect several parts of its business that previously felt more independent. Storage, charging, smart-home devices, cameras, displays, and AI are becoming pieces of a larger ecosystem. That is an ambitious direction.
The potential advantage is obvious. Instead of having a camera from one company, storage from another, lights from a third, and a collection of separate apps to manage everything, a local AI hub could become the central point through which those devices communicate.
Personally, that is one of the most appealing aspects of what UGREEN is proposing. I do not particularly like having a separate app for every smart-home product in my house. I want technology to make my life easier, not give me another collection of passwords, accounts, notifications, and interfaces to manage.
If UGREEN can make HomeAgent actually unify the home in the way it demonstrated, that would be a significant improvement over the fragmented smart-home experience many people deal with today. But the word if is important.
The success of HomeAgent will depend on much more than powerful hardware. It will depend on interoperability, reliability, ease of setup, communication between devices, software updates, customer support, and how well the system handles the unexpected situations that inevitably occur in a real home. UGREEN appears to recognize that.
During the round-table discussion, a UGREEN user-group manager noted that communication with the company after initial setup is one of the complaints users have raised. Customer experience was identified as an area receiving significant attention.
That is encouraging because an ecosystem this ambitious will require more than good hardware. It needs to be easy to live with.
Pricing and Availability
UGREEN provided the following MSRP and launch pricing for the new AIoT products at the event:
ProductMSRPLaunch PricingHomeAgent HA100$1,799$899 Super Early BirdHomeAgent HA100 Pro$5,999$2,999 Super Early BirdMasterAgent MA100$19,999$9,999 Super Early BirdSynCare Indoor Cam ID500 Pro$149$89 Early BirdSynCare PoE Cam OD600 Pro$269$159 Early BirdSynCare Battery Cam OD800 Pro$399$199 Early BirdSmart Speaker for Uliya$99$69 Early BirdGallery E-Paper Smart Frame$439$299 Early BirdPre-orders for the HA100, HA100 Pro, and MA100 are scheduled to open September 3 through UGREEN’s AIoT Official Store, ahead of the Kickstarter launch planned for October 27. UGREEN says a deposit starting at $50 can secure the Super Early Bird pricing.
The new MagFlow products are available now:
MagFlow Pro Magnetic Power Bank 10,000mAh 25W: $149.99 MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W: $159.99 MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W: $59.99UGREEN says the MagFlow products are available through its official store and Amazon.
Final Thoughts
UGREEN’s Smart Living Launch Event was ultimately less about introducing a handful of individual products and more about showing where the company wants to go next.
HomeAgent is the centerpiece of that strategy, bringing together local storage, AI processing, cameras, smart-home controls, and personal data.
The most compelling part of the concept is not necessarily the ability to tell your lights to turn on with your voice. We already have products that can do that.
The more interesting question is whether HomeAgent can understand what is happening in the home and take useful action without requiring the user to constantly tell it what to do.
That is a much harder problem.
UGREEN is also making a deliberate argument for local AI, particularly when dealing with the intimate data generated inside a home. Keeping more processing and information local could address some of the privacy, latency, and cloud-dependency concerns that come with connected-home technology.
My hands-on experience at the event was limited, and the demonstration environment was not representative of a long-term home installation. I was able to see UGREEN successfully demonstrate several of HomeAgent’s capabilities, while my own attempt to control the living-room devices was limited by the demo setup.
That leaves plenty of questions for a full review once production hardware and software are available. Still, the direction is easy to understand. The smartest home may not be the one filled with the most devices. It may be the one where those devices finally stop feeling like separate products.
If UGREEN can make HomeAgent deliver on that promise, the company’s move from charging and storage into AIoT could become one of its most significant expansions yet. And perhaps the best smart-home experience is one where technology knows when to appear, when to disappear, and quietly makes life easier in between.
For more information, visit ugreen.com
Hence then, the article about ugreen s smart living launch event shows a different vision for the connected home was published today ( ) and is available on MacSources ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( UGREEN’s Smart Living Launch Event Shows a Different Vision for the Connected Home )
Also on site :
- Get Your First Look at a New Dark Academia Fantasy ‘Our Dark Incantations’ by Wanda Hellmund [Exclusive]
- 1981 Rolling Stones Song, Left Unfinished for Nearly a Decade, Remains a Classic Rock Favorite 45 Years Later
- As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’