Buc-ee’s is growing, and apparently so is the list of businesses landing in its legal crosshairs.
The beloved travel center chain filed a federal lawsuit against Beaver’s Mini Mart in Beavercreek, Ohio, back on July 28, according to the Cincinnati Enquirer. Buc-ee’s claims the family-owned store’s smiling beaver mascot, name and red-letter branding could lead customers to believe the two businesses are connected.
The two stores, however, operate on very different scales. Beaver’s Mini Mart is a neighborhood shop that has been around for more than two decades and doesn’t even sell gas. Buc-ee’s, meanwhile, has become famous for its enormous roadside locations and endless snack selections.
In its lawsuit, Buc-ee’s alleges trademark infringement, unfair competition and deceptive trade practices.
Buc-ee’s has fought over its branding before
This isn’t the first time Buc-ee’s has taken another company to court over similarities to its branding.
In May, Buc-ee’s sued Georgia convenience store Teddy’s Market over its branding. Among its arguments, Buc-ee’s claimed the names “Buc-ee’s” and “Teddy’s” could cause confusion because both contain six letters, have two syllables and end with an “eez” sound. That case remains ongoing.
The company’s aggressive approach to protecting its trademarks has even caught John Oliver’s attention. On an August 9 episode of Last Week Tonight, the comedian highlighted Buc-ee’s disputes with smaller businesses and challenged the chain with his own parody merchandise. The show launched “Buc-Off” products featuring Mr. Nutterbutter, a mascot designed to spoof Buc-ee’s famous beaver logo, with proceeds benefiting Hunger Free America. Oliver said the merchandise had already raised nearly $500,000 for the organization. Buc-ee’s has not publicly responded to Oliver’s challenge.
Buc-ee’s is expanding across the country
The legal battles come as Buc-ee’s prepares to introduce its famous beaver to even more customers.
That expansion is already underway. Two new locations opened within days of each other in August, with San Marcos, Texas, welcoming customers on August 12, followed by Buc-ee’s first Arkansas travel center in Benton on August 17. Next up is Murfreesboro, Tennessee, where a new location is scheduled to open November 16.
And Buc-ee’s isn’t slowing down in 2027. New travel centers are planned for Louisiana, Kansas, Tennessee, Florida, Texas, and Georgia, with additional locations expected through 2031.
Related: This State Is Getting Its First Buc-ee’s Next Week and It’s Bringing Major Changes to the Area
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