Almost every social media site out there makes it extremely hard to know exactly how your data is used these days. Training generative AI models like Google’s Gemini are often lumped in with more mundane (but still machine learning-powered) features like, say, YouTube’s algorithm. Sifting through privacy policies to even find out whether a social app contributes to the kind of generative AI that’s proven so controversial is an undertaking that would deter most lawyers.
What training do they do? Officially, Bluesky doesn't train any AI models—although it does employ AI in its development and builds AI features. However, since Bluesky uses the decentralized AT Protocol, your posts (and a lot of other data, like who you block) are public. So it’s possible for just about anyone to scrape your posts and use them to train AI.
What training do they do? It might be easier to ask what data Facebook doesn’t use for training AI. After spending a small country’s GDP worth of money on a metaverse that never materialized, Facebook’s parent company Meta is pivoting to AI and rushing to catch up to companies like OpenAI, Anthropic, and Google in the process. The company’s policy on training AI with your data is extremely broad, not only encompassing your posts, photos, and interactions on Facebook, but also data collected from third-party brokers, and “information that is available on the internet.” That's a phrase so all-encompassing that it’s hard to imagine any data Facebook is technically capable of scooping up that it would refrain from collecting. Facebook says it stops just short of training AI on private messages with friends or family, “unless you or someone in the chat chooses to share those messages with our AIs.”
However, keep in mind that Meta considers interacting with Facebook’s AI tools in the first place as consent to train future AI models on your interactions with it. So, even trying to figure out whether your personal information has been scooped up at all could expose you further. In general, it seems the only winning move with Facebook is not to play. Though it’s worth noting that even deleting your Facebook account won’t necessarily stop Facebook from training AI with your data—it will just prevent them from getting any data from your Facebook account directly.
What can you do to stop it? Similar to Facebook, you can file an objection if you find your private info included in AI responses, and if you’re in the EU, you can opt out of training entirely. Alternatively, your only real option is to either delete your Instagram account or at least make it private.
What can you do to stop it? While LinkedIn uses the same “better to ask forgiveness than permission” model most companies employ, the site at least allows you to revoke your permission. On the site, head to Settings and Privacy > Data Privacy > How LinkedIn uses your data > Data for Generative AI Improvement. Here, you’ll find a toggle that’s on by default labeled “Use my data for training content creation AI models.” Switch this off. Note: This only applies to data collected on LinkedIn, not the broader Microsoft ecosystem.
What can you do to stop it? Short of deleting your Reddit account and never posting on the site, there’s nothing you can do. Reddit doesn’t have any tool to opt out of AI training at the moment. And even if it did, AI companies have been scraping publicly available posts for a while anyway.
Snapchat
What can you do to stop it? Unlike most social media apps, Snapchat’s opt out is relatively straightforward (if a little buried). Inside the app, open Settings and under Privacy Controls tap Generative AI Settings. Here, disable the toggle that says “Allow Use of Public Content.” That’s it. As usual, it’s not impossible for third-parties to scrape publicly available data, though Snapchat’s design makes it a little more difficult. If you want to be extra-safe, avoid leaving any persistent, public content up on your profile.
What can you do to stop it? If you’re in the EU, you can submit an objection claim using the same process for your Facebook account. For U.S. users, you’ll need to submit a complaint that demonstrates your personal information has shown up in AI responses in order to have some of your data removed. Beyond that, your only option is to either make your Threads account private, or delete it entirely.
TikTok
What can you do to stop it? Like Facebook, if you want to opt out of training AI with your data, you need to submit a specific objection about a privacy breach in violation of your local laws. In other words, you can’t simply say “please don’t train on my data.” You can head to this page to be redirected to the appropriate form for your location.
What training do they do? Twitch’s policies allow it to use your streams, VODs, clips, stream chats, and even the images and text on your channel to train generative AI models. It’s unclear exactly what kind of features Twitch would use this data to develop. The company makes mention of features like captions in its FAQ page, though obviously automatic caption features long pre-date generative AI models as we know them today.
X
What training do they do? X not only uses your public posts and data to train its Grok AI, but since the company merged with xAI and SpaceX, your data can be used to train AI models across the entire company. I can only gauge based on what the site’s public policies are, though it’s worth noting that SpaceXAI CEO Elon Musk is known for his disregard for legal or even safety procedures. So, factor that into your risk assessment while deciding what to do with your data.
Privacy & Safety and scroll down to Data sharing and personalization. Here, select Grok & Third-party Collaborators. On this page, there will be several boxes to uncheck, most notably, the verbose “Allow your public data as well as your interactions, inputs, and results with Grok and xAI to be used for training and fine-tuning.”
YouTube
What can you do to stop it? If you’re a regular YouTube user, you’ll want to look into opting out of training Google AI on your data (as much as you’re able) at the Google account level. However, if you upload videos to YouTube, you’re in a different situation. Currently, Google doesn’t offer any option to prevent training its own AI models on your videos at all.
Channel > Advanced Settings then scroll down to Third-party training. Here, you can uncheck “Allow third-party companies to train AI models using my channel content.”
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