For the first time ever, Campbell's Chunky is heading to the freezer aisle with a new hearty lineup of protein-packed frozen meals inspired by some of its most popular soup flavors.
Each bowl contains up to 28 grams of protein, making them convenient for shoppers looking for a meal without much prep. "Chunky has always stood for bold flavor and real satisfaction in a soup that eats like a meal," Chunky's frozen brand manager, Gunner Siverly, told Food Dive. "With Chunky Frozen Bowls, we're bringing that same fill-you-up promise to the freezer aisle."
View this post on InstagramRather than introducing an entirely new brand, Campbell's is expanding one shoppers already know and love, following a growing industry trend of bringing familiar favorites into new sections of the grocery store.
If you've ever wished your favorite bowl of Chunky Soup came in a fork-friendly version, your freezer may just have exactly what you crave.
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