The song he was working on would go on to be the smash hit, "Hey Ya." The other half of Outkast, Big Boi, is not featured on the track but instead recorded the counterpart single, "The Way You Move."
The breakdown, or bridge of the song, contains the iconically memorable line "Shake it like a Polaroid picture." The line caused for a termporary boost in Polaroid's sales, but moreso just became an absolute moment in the zeitgeist. Outkast even did a deal with the camera brand to bring the company's cameras on stage at certain performances. And all of this was not for nothing, as recently, Billboard ranked their list of the "100 Best Bridges" in music put "Hey Ya" in the top spot.
In terms of awards, "Hey Ya" ran away with several including:
The Grammy Award for Best Urban/Alternative PerformanceThe MTV Video Music Award for Video of the Year, Best Hip-Hip Video, Best Visual Effects, and Best Art DirectionThe Soul Train Award for Best Video of the YearThe BET Award for Best Video of the Year?SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox?
Related: 1987 Debut Album, Written By a 16-Year-Old, Became an International Sensation
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