Rapper, singer, and one half of the musical duo Outkast, André 3000 began writing a song in 2000 that would go on to effectively change music entirely. Inspired by bands like The Ramones, The Smiths, and The Hives, André wrote and recorded the first verse, the intro, the chorus/the hook several times, and stacked his vocals.
The song he was working on would go on to be the smash hit, "Hey Ya." The other half of Outkast, Big Boi, is not featured on the track but instead recorded the counterpart single, "The Way You Move."
"Hey Ya" was released in August of 2003 and was subject to widespread critical and commercial acclaim. The song topped the Billboard Hot 100 for nine weeks, and would go on to be the first song on iTunes to surpass a million dowloads.
The breakdown, or bridge of the song, contains the iconically memorable line "Shake it like a Polaroid picture." The line caused for a termporary boost in Polaroid's sales, but moreso just became an absolute moment in the zeitgeist. Outkast even did a deal with the camera brand to bring the company's cameras on stage at certain performances. And all of this was not for nothing, as recently, Billboard ranked their list of the "100 Best Bridges" in music put "Hey Ya" in the top spot.
"Hey Ya" went on to be one of the most significant songs of the 21st century and almost universally critically acclaimed. Pitchfork included the song in its list of "The Pitchfork 500" and Rolling Stone ranked it number 10 in its ranking of the "500 Greatest Songs of All Time."
In terms of awards, "Hey Ya" ran away with several including:
The Grammy Award for Best Urban/Alternative PerformanceThe MTV Video Music Award for Video of the Year, Best Hip-Hip Video, Best Visual Effects, and Best Art DirectionThe Soul Train Award for Best Video of the YearThe BET Award for Best Video of the YearThe song "Hey Ya" is synonymous with the early 2000s and for good reason. The bridge the hook will likely be stuck in your head simply from seeing the title, and that's an accompishment in and of itself.
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