TAM Media Research, commonly known as TAM Media, conducted a survey to find out the top Indian celebrities this year. Other than Virat, former India cricketers MS Dhoni and legendary Sachin Tendulkar are the other two sports personalities in the list.
For example, Virat, who is a cricketer, but his impact is beyond the cricket circle. Virat retired from the T20Is and Tests a long time ago, remains active only in the One Day International format, which thins his activity on the ground as a cricketer.
Activities outside cricket help Virat Kohli emerge as the No.1 valuable celebrity in India
The study, which has identified the most valuable celebrities of the nation, includes each celebrity's contributions through brand endorsement, trust, social media influence, relevance in culture, brand value engagement, and commercial impact.
MS Dhoni and Sachin Tendulkar, both of the cricket stars, retired long ago from cricket. While MS Dhoni made appearances in the Indian Premier League with the Chennai Super Kings (CSK), Sachin played his last competitive match in the final of the International Masters League T20 tournament on March 16, 2025, but retired from Tests in 2013.
MS Dhoni and Sachin Tendulkar remain relevant across the nation
As cricket is the most popular sport in India, the list of top 10 celebrities contains Virat Kohli, MS Dhoni and Sachin Tendulkar. After Virat Kohli, in the second place, it is the Bollywood ‘king’ Shah Rukh Khan, and Priyanka Chopra Jonas captures the third place in the list of top ten.
1. Virat Kohli
3. Priyanka Chopra Jonas
5. Ranveer Singh
7. Amitabh Bachchan
9. Alia Bhatt
10. Allu Arjun
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