According to Garmin's official press release, this acquisition “strengthens Garmin's fitness ecosystem with customizable coaching experiences for endurance, strength, and performance-focused athletes across every stage of their fitness journey.” The deal covers TrainingPeaks and TrainHeroic only, not all of parent company Peaksware Holdings. This is a Garmin-specific focus on its endurance and strength assets, rather than a sale of the entire parent company.
It's also worth noting that TrainingPeaks owns the trademarks behind some popular metrics for serious cyclists, like Training Stress Score, Normalized Power, and Intensity Factor. As of right now, other companies like Wahoo, Hammerhead, and TrainerRoad license those terms for use in their own products—we'll see if the Garmin deal impacts this. Garmin already dominates the hardware layer with its watches, bike computers, and sensors that generate the data. What it hasn't dominated is the planning and coaching layer that sits on top of that.
What happens to TrainingPeaks now?
This is where the community's nervousness comes in, and it's not unfounded. As of right now, TrainingPeaks and TrainHeroic connects to more than 100 devices and apps, including hardware from Garmin's direct competitors like Wahoo, Coros, Polar, Suunto, and Apple. Garmin now has incentive to make that platform less accessible. Whether it acts on that incentive is unclear, so there are three broad scenarios people are speculating about:
Middle case: Garmin treats TrainingPeaks the way Strava has treated Runna since acquiring it, which might look like a sort of combo-deal subscription.
Nothing in today's announcement addresses these fears directly. For now, Garmin's messaging is all about "enhancing the ecosystem."
The bottom line
Will non-Garmin device support go away?
Will pricing for either platform change?
Maybe TrainingPeaks' best training tools make it into Connect+, Garmin's strength training gets a long-overdue upgrade, and everybody wins. Or maybe a beloved independent tool gets slowly absorbed and degraded. For now, all we can do is keep an eye on whether TrainingPeaks' device integrations with Garmin competitors stay intact, and what happens to pricing.
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