The launch expands the late actress’s signature fragrance line, which helped establish the modern celebrity perfume category. The new scent was developed by International Flavors & Fragrances (IFF) Global Master Perfumer Carlos Benaïm, who co-created the original 1991 formula alongside Taylor, and IFF Senior Perfumer Natasha Côté-Mouzannar.
The top notes of the fragrance include wild strawberry (Fraise Des Bois), pear blossom, green mandarin, pink pepper, and the synthetic molecule Cristalfizz. The middle notes feature orange flower, orris, and jonquille absolute. The base relies on oakmoss, ambrain, ambergris, and caramel.
A portion of sales from the product line will go to The Elizabeth Taylor AIDS Foundation (ETAF), an organization Taylor founded to provide care and support for people living with HIV and AIDS.
The original White Diamonds remains one of the longest-running and highest-selling celebrity fragrance lines in retail history. The accompanying commercial went on to become a zeitgeist moment in pop culture. Revlon executives frame the new product as an attempt to reach current consumer demographics while maintaining the core brand.
White Diamonds Icon Eau de Parfum launches July 20, retailing at $43.99 for a 3.3 oz. bottle and $32.99 for a 1.7 oz. bottle. A companion Hair & Body Mist (8.0 oz.) will follow on August 31 for $11.99.
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