Eyebrow gel is genuinely one of the most useful tools in a makeup kit, but it has a narrow margin for error that most of us have been accidentally working against for years.
Whether you're trying to tame unruly brow hairs, create the illusion of fullness or just get your brows to stay put through a long, full day, the easy techniques and tricks here will change how you approach the whole step. Here's what five fabulous makeup artists have to share about their best tips, their go-to brow gel method and the mistakes they see constantly.
Amanda Robinson, celebrity lash and brow artist and founder of Iris+West, whose clients include Mandy Moore and Molly BazLauren D'Amelio Ventre, global makeup educator and celebrity and bridal artistT. Cooper, professional makeup artistNydia Figueroa, celebrity makeup artistLisa Eldridge, one of the world's most respected makeup artists and founder of Lisa Eldridge Beauty
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This Is the Genius Eyebrow Gel Trick Makeup Artists Swear By
D'Amelio Ventre explains why this works so well: "It coats every hair from the base, creating noticeably more fullness and much better hold with less product," she tells Parade. Once you've brushed backward, you then brush upward through the front of the brow and diagonally outward toward the tail.
Figueroa uses the same approach, applying gel in the opposite direction of hair growth first and then going back to lay the hairs down. "This way, you're not just applying it to the top layer alone," she explains. "This hack will secure even the most unruly brows."
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Robinson calls this approach "backcombing"—brushing against the grain to lift each hair and fan it out, coating the entire surface rather than just the top.
D'Amelio Ventre adds an interesting counterintuitive point about sparse areas. "Ironically, I also avoid filling every tiny gap," she tells Parade. "Natural brows have variation and a little negative space. Leaving some of that texture visible actually creates a much more realistic, fuller-looking brow."
The answer everyone gives is the same (and it's a little counterintuitive!): use less product than you think you need.
Robinson's method is similar; you load the spoolie lightly, wipe the excess on a tissue and brush in short upward strokes rather than one heavy swipe. The goal, she says, is brows that look groomed, not glued down.
D'Amelio Ventre says that "while laminated brows have been trending, working with your natural growth pattern almost always creates a more flattering result. My goal is never to create a completely different brow. It's to enhance the one you already have."
How to make eyebrow gel last all day
Clean brows hold gel dramatically better than brows with anything in them.
Figueroa adds a timing note that most people get wrong: "Many people apply brow gel before makeup, and I feel that might be a mistake because when you apply your makeup afterward, powder can cling to the gel," she tells Parade. "Your best bet is to apply it last and seal your brows so they're fresh and not disrupted."
Robinson reaches for light-hold hairspray when she wants to avoid any of the shine or crunchiness that gel can leave behind. "Spray a little onto a spoolie and brush your brow hairs into place," she says. "It gives you a soft hold without that shiny, crunchy look you get from piling on too much gel."
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Clear vs. Tinted Eyebrow Gel: Which Should You Use?
"Clear brow gel is great to lock them in if you have already used another product to fill them in," she says, adding that when brows are already loaded with product, a tinted gel can tip things into overdone territory.
Robinson keeps both in her kit because every client situation is different. The right choice, she says, depends on brow density, hair color and the overall makeup look being created.
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5 Common Eyebrow Gel Mistakes To Avoid, Makeup Artists Warn
This is the mistake every single expert raises first. More gel creates heavier, crunchier, more obvious brows rather than fuller, more defined ones. Robinson's rule is to wipe the excess off the spoolie before application. Cooper's fix is to brush through the brows several more times after application to distribute and remove any excess. As D'Amelio Ventre says, "More gel doesn't create fuller brows. It creates heavier brows."
2. Choosing a tinted gel that's too dark
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4. Not letting it dry before touching your face
Robinson calls this out as one of the most common mistakes she sees. Gel needs a few seconds to set before you touch the area, press glasses against your face or do anything else that might disturb the shape. Skipping this step undoes the technique before it has a chance to work.
5. Treating gel as a stand-alone fix
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